San-X is one of the largest character oriented stationary and gift manufacturing company in Japan. The company was originated in April 8th, 1932 by the late president Chida as private-owned business under the name of Chida Handler and after 10 years, in 1942 they became limited company. Since 1980, including the well known Rilakkuma, Mikanbouya, Kireizukin, Kogepan, Afro Ken, Nyan Nyan Nyanko, Tarepanda, and San-X had created more than 800 characters to the market and have many fans not only in Japan but among the world such as US. San-X celebrated the 70th anniversary in 2002. Our logo, four-leaf clover is representing with San-X’s symbol color, blue which they have put their heart and soul for wishing “Good Luck”. Also meaning through our product they hope our end-user to be filled with happiness. In addition, it’s also a company image to symbolize youthfulness, novelty (freshness), challenge, and future.
Mission & Philosophy
We San-X Co., Ltd make sure the products reflects on company fundamentals, communication “relationship from one to another” and utilizing both character business & design software. We vision “communication tool” as rich lubrication in our life, propose sparkling lifestyle based on “this moment” to our consumer. San-X’s mission and goal is to create various products filled with originality and utilizing both character business and design software in to the system. Of course creating in-house brand brings freshness and individuality to the products but we believe that manufacturing products in our own design development & marketing are the fundamentals of our concept. We put great value and feel the importance of consistency and nurturing of our on going characters and items.